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Jasmine Moseley Beal
Founder & CEO

Blogger and JasMoseley founder Jasmine Moseley Beal was born Jasmine Yvette Moseley July 18, 1989 on Langley Air Force Base in Hampton,Va and grew up in Newport News,Va to military parents serving in the United States Army. Like most military children, Jasmine grew up in a diverse family.Her father is Gullah-Geechie, which are the descendants of enslaved Africans who settled in South Carolina; and her mother is a mixture of Puerto Rican, African-American, German, and Seminole Indian. Jasmine speaks English, Spanish, and has elementary proficiency in Japanese, Italian, and Korean.

 Growing up, Jasmine was fascinated with language and art. While other kids were going out with friends during the weekend, she would spend her time drawing design sketches or learning basics of a new language. Upon graduating high school, Jasmine was accepted to the Richard J. Fox School of Business at Temple University in Philadelphia,PA where she would later receive her BBA in International Business & Human Resource Management.

   Through out her time at Temple University, some of her fellow classmates asked her how she achieved such flawless makeup. Makeup was just a hobby to Jasmine and she did not notice her talent. As time went on, she perfected different techniques from Youtube vloggers and magazines,which sparked an idea; to start a blog.

   One snowy day in 2013 she sat her camera on top of a chair and two boxes and made her first tutorial. From there... the rest is history in the making.

Jasmine's goal is to create a site and brand where people from all ethnic backgrounds, creeds, religions, and backgrounds around the world share their love of beauty, style, and life. She hopes to travel the world to gain knowledge and connections from all of her supporters.

Jasmine Moseley Beal currently lives in Richmond,VA with her husband Kevin.

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